| |
| COURSE
BRIEF |
|
| Candidates
for admission to this course should
have a minimum of 50% marks in
the main branch of a study of
any bachelor degree. Students
are introduced to communication
skills and various mass communication
fields. They are also taught the
needed journalistic skills, Media
laws and ethics, media management
and economics and event management
are also taught. The students
learn advance public relations
skills and are geared up to meet
the demands of the industries.
Students pursuing this course
have a successful career in the
field of media. |
|
| DURATION |
| |
| 2 Years. |
| |
| CURRICULUM |
|
|
SEMESTER I
PAPER 1 - INTRODUCTION TO COMMUNICATION
PAPER 2 - JOURNALISTIC SKILLS
PAPER 3 - WRITING FOR ELECTRONIC
MEDIA
PAPER 4 - MEDIA SKILLS
PAPER 5 - COMMUNICATION REVOLUTION
|
|
|
SEMESTER II
PAPER 6 - MASS COMMUNICATION
THEORIES
PAPER 7 - MEDIA LAWS AND ETHICS
PAPER 8 - MEDIA MANAGEMENT AND
ECONOMICS
PAPER 9 - ORGANIZATIONAL RESEARCH
METHODS
PAPER 10 - COMMUNICATION RESEARCH
METHODS
|
|
|
SEMESTER III
PAPER 11 - ADVANCED PUBLIC
RELATION
PAPER 12 - BUSINESS JOURNALISM
PAPER 13 - ADVERTISING
PAPER 14 - PUBLIC RELATIONS
SKILLS - I
PAPER 15 - SUMMER RESEARCH PROJECT
|
|
|
SEMESTER IV
PAPER 16 - HUMAN RESOURCES
MANAGEMENT
PAPER 17 - INTEGRATED MARKETING
COMMUNICATIONS
PAPER 18 - PUBLIC RELATIONS
SKILLS - II
PAPER 19 - EVENT MANAGEMENT
AND PR CAMPAIGN
PAPER 20 - INTERNSHIP REPORT
|
